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About Us

AllMakeCarParts - Part of the Lings Group, family owned & run for over 100 years.

Founded over one hundred & fifty years ago as a wheelwright and blacksmith, P.F.K. Ling has grown into a multi-million pound business with 5 major dealerships and Europe’s largest Honda parts retailer, but has at all times remained true to it’s roots as a family owned & run business.
It was Mr. Peter Ling who moved the company into transport and retail and servicing, selling bicycles and early motorcycles, including BSA and Triumphs, from his modest shops in Harleston, Norfolk & Bungay, Suffolk. Family values are paramount to the Lings ethos, from top to bottom.Both David & Anne Jary remain CEO's while their son Chris has led the company as Managing Director since the early 1990's.
Having been Honda Motorcycle dealers for over 50 years Lings Honda have all the knowledge to help you make the right choice when purchasing a New Honda Motorcycle.

Trusted by our customers and respected by competitors.

Of Lings five branches in East Anglia our flagship dealership, located on a six acre complex in Lowestoft, Suffolk, offers the full range of Honda products: new Honda cars, used Honda cars, new Honda motorcycles, used Honda motorcycles plus the vast range of Honda power equipment products - Lawn & Garden, Energy, ATV's & marine products.
Together with our prestige showrooms in Harleston (Norfolk) and Ipswich (Suffolk), Lings Honda is the largest Honda stockist in Europe.
Our European Parts Warehouse, also located in Harleston, remains the single largest stockist of Genuine and OEM QualityParts in Europe, shipping parts worldwide for over 60 years.

Other websites operated by P.F.K. Ling Limited:

www.Lings.com - Main Company Site
www.lingshondaparts.com - Genuine OEM Honda Parts
www.WorldOfTriumph.com - Complete range of Triumph Motorcycle Products
www.huskymoto.co.uk - Complete range of Husqvarna Bikes, Parts, Clothing and Accessories
www.hein-gericke-outlet.com - The Only Hein Gericke Outlet store in the UK
www.HondaGarden.com - Complete range of Honda Lawn & Garden products
www.HondaEnergy.com - Complete range of Honda Energy products
www.HondaQuadBikes.com - Complete range of Honda Quad Bikes
www.MarineHonda.com - Complete range of Honda Marine Products

The Early Years

William Ling started Lings in 1874 as a wheelwright and Blacksmith in Holton Norfolk, until his son Frederick moved into the motor trade in 1913, opening an aftersales centre or cars. This started out the tradition of excellent customer service, which we still hold close today. William’s grandson Peter, completed an apprenticeship and then started up  dealership on Trinity Road in Bungay, Suffolk which initially dealt in motorcycle but soon moved up to motorcycles.

The Honda Revolution

By 1961 David Jary had married Peter Lings’ daughter Anne. After two years David attended a trade show, and saw what Honda had to offer. Despite having had numerous meetings with various British manufacturers, he couldn’t secure a deal with any until meeting with Honda.

“Honda was just beginning… When we told
them how keen we were they said yes to us
straight away.”

-David Jary

This relationship started out with just the two Honda models, the C72 and C92. Opening in 1960, the little shop in Harleston boasted Exotic bikes that would stand out from the crowd of BSA bikes that dominated the roads at the time.

Parts

Parts has been a massive department within Lings ever since the company started, starting out in 1962 when all stock taking systems were handwritten David set out to stock every part for every model of bike, and if not he and his right hand man Bill Simms(Head of Parts) made sure all the parts were readily available with only a few days wait  maximum. We still hold this relationship with Honda and parts are still one of our most major departments, with most parts available within a day or two. Stock taking has  become a much more simple task over the years, with the introduction of an in house computer system.

Lings Today

Today Lings runs four branches over the East Anglia region(Harleston, Lowestoft, Watton and Ipswich) and are the largest stockists of Honda products in Europe. We also stock Triumph bikes and clothing; Husqvarna bikes; Mitsubishi cars; Hein Gericke clothing; RST riding gear and a plethora of used bikes of all makes! To say Lings has come a long way is a gross understatement. It has grown into a huge company with huge ambitions to match. Despite this we still hold excellent values throughout the company. Great customer service and the sharpest pencil around